We believe beauty should be as personal as your playlist.

Blank is here to reinvent the way color shows up in your life—made-to-order, tech-powered, and always designed by you.

our origin story

The polish aisle failed us.

Too many shades, none of them right. Blank was born out of a simple question:

What if you could mix your exact color on the spot—and name it, too?

So we built a robot. (Well, technically… a pigment-matching, AI-enhanced, microfactory named Huey.)

how it works

Behind every bottle is some serious tech.

Huey uses color-matching logic, pigment precision, and a little AI magic to mix your exact shade—fresh. We call it instant beauty, made by mood. 

1. Upload inspo → 2. Huey mixes it → 3. You name it → 4. We ship it.

the bigger vision

Nails are just the beginning.

We’re building a full-on customization engine for beauty—one that ditches mass production for meaning.

Your shade. Your name. Your vibe. Across every format to come.

our ethos

• Beauty should keep up with you.

We don’t believe in signature shades or “your color forever.” You’re allowed to switch it up. Play the field. Pick a vibe and then pick a new one tomorrow. Blank is made for people who change their nails like they change their mood.

• Tech should empower, not replace.

We’re living in a world where tech touches everything—but in beauty, we think it should amplify creativity, not automate it. Huey doesn’t make the choice for you. He just helps you get there faster, fresher, and more you.

• Made-to-order = made for now.

Nothing off the shelf. Nothing sitting in a warehouse. Every polish is made just for you, when you want it—because the world doesn’t need more excess, it needs more intention.

• Color is personal.

Your shade isn’t just a trend—it’s a mood, a memory, a moment. That’s why we let you name it. Every bottle you create is a little piece of your story, and we're here to make it known.

That's our story—now go create yours. 

Love,