BlankBeautyColorPicker20250805
It's as Easy as 1-2-3:
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"After my girlfriend's cat passed, I recreated his eye color as a shade and named it after him. She was so touched."
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"Literally mixed for me. It feels so luxe knowing my polish wasn’t sitting in a warehouse for months."
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"I've been searching & searching for the specific blush color of my purse and COULD NOT find. Just made it with Blank w/ reference photo. This is so cool."
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"Every other polish I’ve tried chips in two days. This one? Still glossy after a week — and it’s 13-free."
How Does Custom Color Work?
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Meet Huey!
Our super cute, super precise color matching robot.
Huey's one-of-a-kind tech guarantees the shade you had in mind—or your money back. He's your personal pigment wizard (with a robot arm instead of a wand).
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Made for you
Every bottle is mixed to order for fresh polish every time.
We really believe that made-to-order is the future of sustainable beauty. It cuts down on waste and ensures you get a product that hasn't been sitting in a dusty old warehouse for months on end.
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Your color is calling
Millions of shades, endless potential.
When we say you can create any color, we really mean any color. And that's just the beginning! Stay tuned for a variety of products and other secret launches.
