

Our tech's that good. If your custom shade isn't spot on, we'll refund you - no questions asked. Make your Custom Shade.
Colors you’ll wish you’d had in 2002 — made fresh in 2025.
Glossy, sheer shades you can wear your way.
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Same ingredients as your top shelf polish, half the price
Pssssst! We'll let you in on a little secret. The majority of nail polish - whether it's cheap and cheerful or super expensive - is usually all made in the same factory. We're just cutting out the middle man by making our own and shipping straight to you. Pretty neat, huh?
Loved by Nail Pros
Long-lasting, 7-day shine. Our polish is formulated to be ultra-long lasting and chip resistant, which has made it a firm favorite amongst nail techs and manicurists.
Planet, pet and people friendly
No nasty ingredients - ever. We're “13-free” which means that we don't use any of the 13 harmful chemicals (like Formaldehyde) that commonly appear in nail polish.
Indecision happens to the best of us. Pick 6 fan-made, or Blank-curated shades (customs not included) and build your own starter bundle with our build-a-box tool below.
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