Pick a color. Any color.
Create a custom shade from any photo!
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When taking a picture:
Make sure you're taking the picture in natural lighting
When sampling a color:
Make sure your screen's brightness is set to a maximum
Make sure any color filters (e.g. night-time settings) are turned off
100% color match guarantee
Our tech's that good. If your custom shade isn't spot on, we'll refund you - no questions asked. Tell me more
Custom color you say?
Here's how it works:
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Meet Huey!
Our super cute, super precise color matching robot.
Huey's one-of-a-kind tech guarantees the shade you had in mind—or your money back. He's your personal pigment wizard (with a robot arm instead of a wand).
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Made for you
Every bottle is mixed to order for fresh polish every time.
We really believe that made-to-order is the future of sustainable beauty. It cuts down on waste and ensures you get a product that hasn't been sitting in a dusty old warehouse for months on end.
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Your color is calling
Millions of shades, endless potential.
When we say you can create any color, we really mean any color. And that's just the beginning! Stay tuned for a variety of products and other secret launches.
Creating the perfect polish
- No mark-ups or middlemen.
- Loved by Nail Pros
- Planet, pet and people friendly
Tap + to know more
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Same ingredients as your top shelf polish, half the price
Pssssst! We'll let you in on a little secret. The majority of nail polish - whether it's cheap and cheerful or super expensive - is usually all made in the same factory. We're just cutting out the middle man by making our own and shipping straight to you. Pretty neat, huh?
Loved by Nail Pros
Long-lasting, 7-day shine. Our polish is formulated to be ultra-long lasting and chip resistant, which has made it a firm favorite amongst nail techs and manicurists.
Planet, pet and people friendly
No nasty ingredients - ever. We're “13-free” which means that we don't use any of the 13 harmful chemicals (like Formaldehyde) that commonly appear in nail polish.
Need some inspo?
We've got you covered with our trending shades
13-free & vegan • 7+ days of wear • Made to order
Protect and strengthen
Say no to chipping and peeling with our base and top coats.