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Create your own custom nail polish shades in 3 easy steps!
Color match promise
So confident it's an exact match or your money back.Read more
1st class tech
We offer you a fully customizable experience, for just $9 a polish.
Any shade. Ever.
The largest library of nail polish shades in the world. Millions and counting.
Made to order
Made to order, with love, in the good ol' USA.
Pick a color.
Any color.
Pick a color. Any color.
Create a custom shade from any photo!

1
Take a photo or upload your own

2
Sample an exact color from your image

3
Name the polish and add it to your cart
How to get the best results
When taking a picture:
Make sure you're taking the picture in natural lighting
When sampling a color:
Make sure your screen's brightness is set to a maximum
Make sure any color filters (e.g. night-time settings) are turned off

100% color match guarantee
We're pretty darn confident with our color matching tech. So much so that if your shade really & truly isn't right, then we'll refund you 100% of the product cost if you return it to us! Tell me more
Custom color you say?
Here's how it works:
Custom color,
you say? Here's
how it works:
Meet Huey!
Our super cute, super precise color matching robot.
Made for you
Every bottle is made to order for fresh polish every time.
Your color is calling
Any color. Any shade. Millions of options and counting!
Creating the
perfect polish
Creating the perfect polish

Tap
to know more
No mark-ups or middlemen.
Loved by Nail Pros
Planet, pet and people friendly
Need some inspo?
We've got you covered with our trending shades
Protect and strengthen
Say no to chipping and peeling with our base and top coats.
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